Grammy-nominated DJ, producer, and songwriter Sam I – one half of TRY – has directed a vibrant video for the duo’s new single Fire Sign (feat. Mikky Ekko) that’s saturated in mouth-watering hues. The masked dancers in this beautifully designed promo swirl around in Busby Berkeley film-esque people patterns and are… ahem… redolent of protest

These are the 30 commercials and brand moves that stood out from the pack in a tumultuous year.

The Hey Wonderful director on working with powerful brands like Nike, Netflix and Vogue, the importance of authenticity, and the rising representation and diversity in advertising: Emily McDonald is a London-based director who’s been prolific in the branded documentary space, creating outstanding content that amplifies the voices of the unheard and underrepresented. She is known

Squeak E. Clean Studios executive creative director Sam Spiegel, aka Grammy-nominated DJ, producer, director, and songwriter Sam i (formerly of duo N.A.S.A.), and Nashville production and songwriting vanguard Shmuck the Loyal have joined forces for a new collaborative project TRY–a name representing their core beliefs as artists and people striving for proactive positivity. They’ve released

The stunt, captured in a 2-minute video, features spit takes and fighting words. Leave it to Liquid Death to come up with a blind taste test that’s more reminiscent of a slumber party prank than a classic Coke versus Pepsi contest. The canned water brand—a renegade marketer that makes full-length horror flicks, draws blood from

The founder and managing partner of Hey Wonderful speaks to LBB’s Addison Capper about “walking the walk” in terms of representing marginalised talent and how heightened bigotry towards the LGBTQ+ community is impacting filmmaking both behind and in front of the camera. Michael Di Girolamo’s CV reads like a who’s who of US commercial production.

The writer, co-director and star of the short film Ponyboi — about an intersex runaway — makes history and leads representation. “It’s just like the wildest dream come true,” says River Gallo, whose Ponyboi can be seen on demand via Showtime beginning June 12 as part of Spotlights: A Showtime Short Film Series — a

Emily McDonald is an award-winning director based in London, UK. Her work focuses on uncovering honest and unique stories that challenge our cultural ideas and broaden our view on humanity. She’s directed powerful brand documentaries for Nike, Netflix, Facebook and Vogue; the acclaimed “Looking Back with Pride” campaign for Vogue features septuagenarians shedding their guard

Los Angeles – Participants unanimously select Liquid Death versus vomit-worthy alternatives. Blind tests can be a powerful marketing tool for brand newcomers. Brand faceoffs such as Pepsi vs Coke, Apple vs. Microsoft, and Google vs Bing have implemented the technique to prove they hold up to category leaders, while other campaigns such as Heinz’s “Draw

Los Angeles — Production company Hey Wonderful welcomes Emily McDonald (She/Her) and River Gallo (They/Them) to its roster, two award-winning filmmakers who stand apart for work which moves the culture. McDonald is known for powerful brand documentaries for the likes of Nike, Vogue and Facebook, along with a wide range of commercials driven by authentic,