“The New Gentleman” is a short film directed by our Wonderful Sam Taylor-Johnson for Givenchy’s new male fragrance. If you haven’t yet, watch it in full below. Read more on Creativity.
Read MoreThe Making Of: Nissan’s “Return of the Snowman” by Director Cedric Nicolas-Troyan
One day. One parking lot. And a whole lot of hours in post. That’s what it took our Director Cedric Nicolas-Troyan, and the talented VFX team over at The Embassy, to transform a normal , 80°F summer afternoon in Canada into a wintery world of chaos for the 2017 Nissan Rogue. (Yes, really, it was
Read MoreSam Taylor-Johnson Directs Givenchy “The New Gentlemen”
Sam Taylor-Johnson directs actor, dancer and performer, Aaron Taylor-Johnson, in “The New Gentleman” launch video for Givenchy. Aaron was recently named the new face for the men’s luxury fragrance, Gentleman Givenchy. A prolific photographer, Sam Taylor Johnson was also tapped by the fashion house to shoot the The New Gentleman advertising campaign: You can view
Read MoreMichael Di Girolamo Weighs In on 2017 Advertising Achievements
Hey Wonderful’s Founder and Managing Director, Michael Di Girolamo, was among a select group of advertising vets recently tapped by SHOOT to weigh in on the industry climate of 2017 so far. Here he eloquently outlines his insight and observations in the following Q&A. 1) What trends, developments or issues would you point to
Read MoreCannes Lions International Festival of Creativity Shortlist
We’re honored to be recognized among the best of the best at 2017’s Cannes Lions! Congratulations to our Wonderful directors Nat Livingston Johnson and Greg Mitnick of Peking, Sam Cadman & Sam Spiegel for keeping the creative bar high … Peking Doritos “No Choice” for Rock the Vote (Goodby Silverstein & Partners) Shortlist – Promo
Read MoreCreativity Online: Nat Geo Just Added a Filmfest to Its ‘Genius’ Marketing Plan – Music Pro Sam Spiegel Makes His Directing Debut on Pair of Short Films
National Geographic has put a lot of marketing ammo behind its first scripted anthology series, “Genius,” about the life of Albert Einstein. There was a Super Bowl ad, an interactive chalkboardand a chatbot. And now, a short film festival. Along with Pereira & O’Dell, Nat Geo has debuted 10 Days of Genius, ten short films
Read MoreAdweek: Ad of the Day – NatGeo is Launching a Festival of Short Films about Einstein’s Imagination for the Show Genius
Albert Einstein was such a smartypants. When he wasn’t forging the theory of relativity, or generally reshaping our perception of the universe, the dude was tossing off pithy quips like “Imagination is more important than knowledge.” Now, to promote its show Genius,
Read MorePeking wins Bronze for One Show’s 2017 Social Media: Social Engagement/ Community Building Award
Congratulations to our Wonderful directing team PEKING, Goodby Silverstein and the entire Doritos ‘Rock the Vote’ Team on winning Bronze at The One Show Awards ! View
Read MoreCongratulations To The Coles For Being Featured In SHOOT’s List Of Up-and-Coming Directors
The Coles RSA’s Hey Wonderful recently signed The Coles, a directing team consisting of 20-something siblings Sophie and Walker Cole. They gained industry recognition and a slot on the Hey Wonderful roster largely on the strength of some smart, sleek spec commercials they created for Fiat, Nike and Evian. Yet they hadn’t considered directing careers—or
Read MoreWomen Wanted: AB Takes All-Female Approach on Lima-A-Rita
Anheuser Busch InBev has a new strategy for its struggling Lime-A-Rita franchise — and it involves a lot more women. The margarita-flavored malt beverage will become the first brand in the brewer’s vast portfolio to be marketed almost exclusively to females. To get the job done, AB InBev has put the brand in the hands
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