Sam Cadman (US)
British-born director Sam Cadman broke onto the scene as co-creator of the renegade TV series “Trigger Happy TV”. This marked the start of a career as one of the industry’s top directors working with real people and hidden cameras.
Always pushing creative boundaries, he directed Virgin Atlantic’s “Upper Class Bench,” an experiential stunt that won a Cannes Silver Lion in 2013. And his hidden camera campaign for Febreze, which infamously features people oblivious of very smelly environments thanks to Febreze, won a Cannes Silver and Bronze Lion in 2011.
More standout work includes the provocative Cancer Research UK PSA “The Lump,” depicting people obliviously passing a lump on the sidewalk that grows to be almost comically huge; and Hardees’ “A-holes vs. B-holes” – which earned the Top Spot on TBS’s “Funniest Commercials of the Year.”
The multi-platform Hardees campaign reflects Sam’s impeccable comedic timing and ability to move seamlessly between improvisational and scripted material. Sprint “The Man” is an example of scripted material where both performance and dialogue are handled masterfully. The underplayed comedic spot won an AICP honor in Performance/Dialogue.
He has also directed popular commercials for Burger King, Gillette, PlayStation, Samsung and many others, and has been featured in creative tastemakers such as SHOOT, SHOTS and Creativity.