Los Angeles – Participants unanimously select Liquid Death versus vomit-worthy alternatives. Blind tests can be a powerful marketing tool for brand newcomers. Brand faceoffs such as Pepsi vs Coke, Apple vs. Microsoft, and Google vs Bing have implemented the technique to prove they hold up to category leaders, while other campaigns such as Heinz’s “Draw

Los Angeles — Production company Hey Wonderful welcomes Emily McDonald (She/Her) and River Gallo (They/Them) to its roster, two award-winning filmmakers who stand apart for work which moves the culture. McDonald is known for powerful brand documentaries for the likes of Nike, Vogue and Facebook, along with a wide range of commercials driven by authentic,