Introducing Domino’s new Parmesan Stuffed Crust Pizza! Yes, the pizza leader is the last to do it but trust us it’s worth the wait. If you’re thinking “But I thought Domino’s had stuffed crust pizza?” you’re not alone. Through research, Domino’s uncovered that 73% of consumers thought the brand already had stuffed crust in the
Read MoreAuthor: Sarah McMurray
Inside the Ad That Used Hidden Cameras and Matty Matheson to Trick Unsuspecting Restaurant Staff
Director Sam Cadman delves into one restaurant team’s unwavering commitment to delivering a magical dining experience with Toast, writes LBB’s Lucy Briggs.
Read MoreBest of Jan 2025 / Branded Content (Toast)
Sam Cadman’s newest spot for Toast is included in shots’ Best of January 2025. Check it out here.
Read MoreMatty Matheson’s un-Bear-able customers
Giving the staff of a restaurant One Of Those Nights, hospitality app Toast’s latest spot sees some hilariously specific requests handled manfully, all caught by Hey Wonderful’s Sam Cadman and his fly-on-the-wall direction. With a fun idea Arnold Worldwide veering on the friendlier side of ‘prank’, plus the lovely addition of the ever-endearing Matty Matheson
Read MoreCamera Obscura: Through the lens with Jim Gilchrist
The Hey Wonderful director discusses his love of lenses, looking back on the purchase that started his obsession and how it’s continued across his career with LBB.
Read MoreSam i Showcases an Unconventional Love Story in TRY’s Bewitching AI ‘Break Me Open’ Music Video
Hey Wonderful director and artist Sam Spiegel’s (AKA Sam i) has unveiled a bewitching music video for TRY’s new single, “Break Me Open” with Ry X and brought it to life using AI. It features young lovers in a transformational relationship exposing their souls and bodies as you’ve never seen before. Renowned for pushing creative
Read MoreFeel the Fear: Production Experts Share Their Scariest Shoots
Nail-biting stunts, out of control stars, delicately balanced set ups that require the fates to look especially kindly on us… Some shoots are kind of scary, even for the most seasoned of producers and filmmakers. This Halloween, LBB brought together some of the industry’s production experts to to tell the spooky stories of having worked
Read MoreDirector Nat Livingston Johnson Goes Solo, Signs With Hey Wonderful
Director Nat Livingston Johnson has signed with Hey Wonderful for commercials and branded entertainment. Johnson was previously part of the directing duo Peking (with Gregory Mitnick), known for Cannes Lion-winning documentary and experiential work for Skype and Doritos x Rock the Vote, along with award-winning short films such as The Kook, which have played at film
Read MoreFilmmaker Nat Livingston Johnson joins Hey Wonderful
Award-winning filmmaker Nat Livingston Johnson goes solo, joins Hey Wonderful for commercials & branded entertainment. Johnson was previously part of directing duo Peking, renowned for Cannes Lion-winning documentary and experiential work for Skype and Doritos x Rock the Vote, along with award-winning short films such as The Kook, which have played at film festivals including Tribeca,
Read MoreComedic visionary Jim Gilchrist joins Hey Wonderful
Jim Gilchrist, a comedic storytelling wizard with a knack for visual flair, is making waves in the industry. Known for his distinctive work in commercials and branded entertainment, Gilchrist has recently joined Hey Wonderful for US representation. His portfolio boasts standout campaigns for brands like Purplebricks Estate Agents, MBNA Financial, and Sky Bet, where he
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