Los Angeles — Hey Wonderful has added director and photographer Ada Bligaard Søby to its commercialmaking roster in the U.S. and Canada. This marks her first spot representation in the North American market.
Søby has directed standout spots for Scandinavian brands such as Telenor, Arbejdernes Landsbank and mental health foundation Psykiatri Fonden. Her extensive photography portfolio includes the photo book “The Best Is Yet To Come” featuring portraits of Kate Moss and the Danish queen. Eric Kessels, a founder of stalwart Dutch ad agency KesselsKramer, described the book as “painfully beautiful” with “oceanic depths that make everything else look like puddles.”
Read the full article at SHOOT.
Check out Ada’s reel here.