Los Angeles – Participants unanimously select Liquid Death versus vomit-worthy alternatives.
Blind tests can be a powerful marketing tool for brand newcomers. Brand faceoffs such as Pepsi vs Coke, Apple vs. Microsoft, and Google vs Bing have implemented the technique to prove they hold up to category leaders, while other campaigns such as Heinz’s “Draw Ketchup” simply use the method as a reminder of dominance. In a subversion of the classic, Liquid Death seeks to prove the luxury of its canned water by hosting a blind taste test against the world’s most pricey delicacies—broken down and mashed into disgusting concoctions.
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