Los Angeles – Participants unanimously select Liquid Death versus vomit-worthy alternatives. Blind tests can be a powerful marketing tool for brand newcomers. Brand faceoffs such as Pepsi vs Coke, Apple vs. Microsoft, and Google vs Bing have implemented the technique to prove they hold up to category leaders, while other campaigns such as Heinz’s “Draw

Los Angeles — Production company Hey Wonderful welcomes Emily McDonald (She/Her) and River Gallo (They/Them) to its roster, two award-winning filmmakers who stand apart for work which moves the culture. McDonald is known for powerful brand documentaries for the likes of Nike, Vogue and Facebook, along with a wide range of commercials driven by authentic,

Los Angeles — Hey Wonderful has added director and photographer Ada Bligaard Søby to its commercialmaking roster in the U.S. and Canada. This marks her first spot representation in the North American market. Søby has directed standout spots for Scandinavian brands such as Telenor, Arbejdernes Landsbank and mental health foundation Psykiatri Fonden. Her extensive photography

As we countdown the final days to Election Day on Tuesday, Wake Up & Vote and Meidas Touch have released For Their Future, a spot that features the voices of children and future leaders encouraging everyone to vote. Hey Wonderful directing duo Peking (Nat Livingston Johnson and Gregory Mitnick), renowned for their powerful and inspirational docu-style storytelling, capture their

Director takes on spots and branded content via production house Hey Wonderful; has pilot for Steven Soderbergh delayed by pandemic.   Director Tricia Brock is no stranger to breaking new ground. In 2016 she helmed Nike’s first scripted episodic web series, Margot vs. Lily. Fast forward to today and her directorial signature is on Dummy, part of

The creative forces behind Fotografiska (co-founders and brothers Jan and Per Broman) continue to open international locations that share a mission with their Stockholm flagship. More than photography museums, these social art spaces focus on curatorial topics that push boundaries and address the humanity behind the artistry and craft. Few exhibits could propel such concepts further than Devotion!

Hey Wonderful has welcomed famed filmmaker and photographer Ellen von Unwerth for commercial representation. Her signature style combines fine art and irreverence, often depicting her subjects as provocative, flirtatious and powerful. Recent work includes fashion films for Vogue with Georgia May Jagger and Cosmopolitan with Miley Cyrus, a Shiseido commercial featuring Lady Gaga and a

This fall, Director Sam Spiegel teamed up with Impossible Foods and White Castle to send the iconic Wu-Tang Clan into space for an intergalactic, delicious, vegan mission: To enjoy their new plant-based sliders while pondering the many questions the galaxy has yet to answer. “It’s kind of crazy on Earth right now, so we came

It’s not every day a drive-thru window opens up on the side of the highway…unless of course it’s a day with Director Sam Cadman. In his latest stunt, he and Popeyes Louisiana Kitchen, opened their newest location in Fort Stockton, Texas where they set up a digital menu board and ordering box to catch the

What happens when you let Hey Wonderful’s Sam Spiegel in the same space as the iconic White Castle, genius food startup Impossible Foods & the O.G. Wu-Tang Clan? A whole lot of star power – literally. Let us explain. On September 12th, Impossible Foods partnered with White Castle to launch its award-winning, plant-based burger for