Hey Wonderful’s Founder and Managing Director, Michael Di Girolamo, was among a select group of advertising vets recently tapped by SHOOT to weigh in on the industry climate of 2017 so far. Here he eloquently outlines his insight and observations in the following Q&A.   1) What trends, developments or issues would you point to

National Geographic has put a lot of marketing ammo behind its first scripted anthology series, “Genius,” about the life of Albert Einstein. There was a Super Bowl ad, an interactive chalkboardand a chatbot. And now, a short film festival. Along with Pereira & O’Dell, Nat Geo has debuted 10 Days of Genius, ten short films

                          Albert Einstein was such a smartypants. When he wasn’t forging the theory of relativity, or generally reshaping our perception of the universe, the dude was tossing off pithy quips like “Imagination is more important than knowledge.” Now, to promote its show Genius,

Congratulations to our Wonderful directing team PEKING, Goodby Silverstein and the entire Doritos ‘Rock the Vote’ Team on winning Bronze at The One Show Awards ! View

The Coles RSA’s Hey Wonderful recently signed The Coles, a directing team consisting of 20-something siblings Sophie and Walker Cole. They gained industry recognition and a slot on the Hey Wonderful roster largely on the strength of some smart, sleek spec commercials they created for Fiat, Nike and Evian. Yet they hadn’t considered directing careers—or

Anheuser Busch InBev has a new strategy for its struggling Lime-A-Rita franchise — and it involves a lot more women. The margarita-flavored malt beverage will become the first brand in the brewer’s vast portfolio to be marketed almost exclusively to females. To get the job done, AB InBev has put the brand in the hands

LOS ANGELES — RSA’s Hey Wonderful has signed directing duo The Coles comprised of 20-something siblings Sophie and Walker Cole. The Coles recently wrapped production on a client-direct online film and are currently bidding their first project with Hey Wonderful. The Coles burst onto the directing scene last year with smart, sleek spec commercials for

Chris Jones stars in Saatchi’s ‘Holiday Hypnosis’ Walmart’s holiday ad begins by reminding us of something we already know: Kids love Christmas. They can’t sleep. They tear their presents open like wild animals. They scream. Adults, on the other hand, are way less keen. Christmas is stressful. It’s laborious. It’s expensive. And it’s a minefield

Brand is accused of ‘normalizing sin’ A new ad from Zales Jewelers is just what you’d expect of a jewelry brand at the outset of the holiday season—30 seconds of beautiful couples, sparkly rings, heartfelt music and emotional voiceover. But its inclusion of one same-sex couple has some people up in arms. More and more