Los Angeles — Production company Hey Wonderful welcomes Emily McDonald (She/Her) and River Gallo (They/Them) to its roster, two award-winning filmmakers who stand apart for work which moves the culture. McDonald is known for powerful brand documentaries for the likes of Nike, Vogue and Facebook, along with a wide range of commercials driven by authentic,
Read MoreHey Wonderful Signs Director Ada Bligaard Søby
Los Angeles — Hey Wonderful has added director and photographer Ada Bligaard Søby to its commercialmaking roster in the U.S. and Canada. This marks her first spot representation in the North American market. Søby has directed standout spots for Scandinavian brands such as Telenor, Arbejdernes Landsbank and mental health foundation Psykiatri Fonden. Her extensive photography
Read MoreWake Up & Vote and Meidas Touch show kids motivating adults to vote #ForTheirFuture
As we countdown the final days to Election Day on Tuesday, Wake Up & Vote and Meidas Touch have released For Their Future, a spot that features the voices of children and future leaders encouraging everyone to vote. Hey Wonderful directing duo Peking (Nat Livingston Johnson and Gregory Mitnick), renowned for their powerful and inspirational docu-style storytelling, capture their
Read More6 Lessons You Learn Directing an Ad Shoot From 6,000 Miles Away in a 22-Hour Sprint
Brad Lubin shares his crash course in remote directing As the Covid-19 pandemic began to take root around the world earlier this year, Los Angeles-based director Brad Lubin learned he’d been hired for a Russian beer campaign set to shoot in Moscow. Thinking it might be his last chance to work for a while, Lubin
Read MoreTricia Brock Reflects On Quibi Experience, Working With Anna Kendrick On “Dummy”.
Director takes on spots and branded content via production house Hey Wonderful; has pilot for Steven Soderbergh delayed by pandemic. Director Tricia Brock is no stranger to breaking new ground. In 2016 she helmed Nike’s first scripted episodic web series, Margot vs. Lily. Fast forward to today and her directorial signature is on Dummy, part of
Read MoreEllen von Unwerth’s “Devotion! 30 Years of Photographing Women” Retrospective at Fotografiska New York
The creative forces behind Fotografiska (co-founders and brothers Jan and Per Broman) continue to open international locations that share a mission with their Stockholm flagship. More than photography museums, these social art spaces focus on curatorial topics that push boundaries and address the humanity behind the artistry and craft. Few exhibits could propel such concepts further than Devotion!
Read MoreSubway Pranks Vegetarians in Debut Campaign for Meatless Meatball Sub
The brand jumped onto Veganuary bandwagon and held a live tasting event with a ‘confused’ host. Subway is jumping on the Veganuary bandwagon in the U.K. with a campaign to introduce its Meatless Meatball Marinara Sub – by pranking vegetarians. The sandwich chain and agency Above & Beyond filmed a series of three
Read MoreThe Egotist Interviews Award-Winning Directing Team the Coles about Sibling Repartee, Filmmaking Lineage & the Human Emotion Driving their Aesthetic
The Egotist talked with Hey Wonderful’s The Coles about their brother and sister dynamic – on and off set – their goals for 2020 and the creative choices driving their style and success thus far. Over the past three years at Hey Wonderful, The Coles – Millennial siblings Sophie and Walker – have emerged as versatile filmmakers. Their
Read MoreProduction Company Hey Wonderful Welcomes Famed Filmmaker and Photographer Ellen von Unwerth for Commercial Representation
Hey Wonderful has welcomed famed filmmaker and photographer Ellen von Unwerth for commercial representation. Her signature style combines fine art and irreverence, often depicting her subjects as provocative, flirtatious and powerful. Recent work includes fashion films for Vogue with Georgia May Jagger and Cosmopolitan with Miley Cyrus, a Shiseido commercial featuring Lady Gaga and a
Read MoreComedy Director Brad Lubin Joins Hey Wonderful
We’re serious about comedy and that’s why we’re excited to announce the latest addition to the Hey Wonderful family: Brad Lubin Born in D.C. and based in Los Angeles, Lubin has spent the first few years of his directorial career focused on projects out of London’s creatively charged advertising hub, with a standout comedy reel
Read More