The Coles RSA’s Hey Wonderful recently signed The Coles, a directing team consisting of 20-something siblings Sophie and Walker Cole. They gained industry recognition and a slot on the Hey Wonderful roster largely on the strength of some smart, sleek spec commercials they created for Fiat, Nike and Evian. Yet they hadn’t considered directing careers—or

Anheuser Busch InBev has a new strategy for its struggling Lime-A-Rita franchise — and it involves a lot more women. The margarita-flavored malt beverage will become the first brand in the brewer’s vast portfolio to be marketed almost exclusively to females. To get the job done, AB InBev has put the brand in the hands

LOS ANGELES — RSA’s Hey Wonderful has signed directing duo The Coles comprised of 20-something siblings Sophie and Walker Cole. The Coles recently wrapped production on a client-direct online film and are currently bidding their first project with Hey Wonderful. The Coles burst onto the directing scene last year with smart, sleek spec commercials for

Chris Jones stars in Saatchi’s ‘Holiday Hypnosis’ Walmart’s holiday ad begins by reminding us of something we already know: Kids love Christmas. They can’t sleep. They tear their presents open like wild animals. They scream. Adults, on the other hand, are way less keen. Christmas is stressful. It’s laborious. It’s expensive. And it’s a minefield

Brand is accused of ‘normalizing sin’ A new ad from Zales Jewelers is just what you’d expect of a jewelry brand at the outset of the holiday season—30 seconds of beautiful couples, sparkly rings, heartfelt music and emotional voiceover. But its inclusion of one same-sex couple has some people up in arms. More and more

NEW YORK — Matt Miller, president and CEO of the Association of Independent Commercial Producers (AICP), announced the blue-ribbon panel of judges who will select the directors featured in the first Commercial Directors Diversity Program (CDDP) Showcase, premiering January 11, 2017. The CDDP is a joint effort between AICP and the Directors Guild of American

LOS ANGELES — RSA’s Hey Wonderful, the integrated commercial production company founded earlier this year by industry veteran and managing director Michael Di Girolamo, has hired Sarah McMurray as staff executive producer. McMurray brings extensive experience as a line producer, working with a cross-section of directing talent including Peking, Eliot Rausch and Augustus Punch. Among

Last night [Wednesday November 9] saw a selection of the best campaign work launched by brands and advertisers, awarded for outstanding creativity and innovative execution over the past year. shots.net View

To cast light on current water quality issues across the country, PUR partnered with creative agency Arnold Worldwide to educate and empower consumers about the source of their water, the journey it takes to reach their faucets, and the potential contaminants it can pick up along the way. The initiative comes to life through “hidden

The 12-minute short doc illustrates the benefits of conscious consumption on both individuals and the bottom line. WHAT: A new short film from Patagonia on the importance of choosing Fair Trade Certified clothing, and its impact on changing the global garment industry. WHO: Patagonia, Little Village Films WHY WE CARE: If you listen close enough