Brand is accused of ‘normalizing sin’ A new ad from Zales Jewelers is just what you’d expect of a jewelry brand at the outset of the holiday season—30 seconds of beautiful couples, sparkly rings, heartfelt music and emotional voiceover. But its inclusion of one same-sex couple has some people up in arms. More and more

NEW YORK — Matt Miller, president and CEO of the Association of Independent Commercial Producers (AICP), announced the blue-ribbon panel of judges who will select the directors featured in the first Commercial Directors Diversity Program (CDDP) Showcase, premiering January 11, 2017. The CDDP is a joint effort between AICP and the Directors Guild of American

LOS ANGELES — RSA’s Hey Wonderful, the integrated commercial production company founded earlier this year by industry veteran and managing director Michael Di Girolamo, has hired Sarah McMurray as staff executive producer. McMurray brings extensive experience as a line producer, working with a cross-section of directing talent including Peking, Eliot Rausch and Augustus Punch. Among

Last night [Wednesday November 9] saw a selection of the best campaign work launched by brands and advertisers, awarded for outstanding creativity and innovative execution over the past year. shots.net View

To cast light on current water quality issues across the country, PUR partnered with creative agency Arnold Worldwide to educate and empower consumers about the source of their water, the journey it takes to reach their faucets, and the potential contaminants it can pick up along the way. The initiative comes to life through “hidden

The 12-minute short doc illustrates the benefits of conscious consumption on both individuals and the bottom line. WHAT: A new short film from Patagonia on the importance of choosing Fair Trade Certified clothing, and its impact on changing the global garment industry. WHO: Patagonia, Little Village Films WHY WE CARE: If you listen close enough

Brand Partners With Rock the Vote to Boost Voter Registration Doritos’ latest limited edition pack boasts no flavor, no crunch and boring, grey packaging. But there’s a good reason for that — it’s been created to make young people realize the importance of registering to vote. In a partnership with Rock the Vote, a non-partisan,

RSA’s Hey Wonderful has signed director John Dolan for commercial representation. A versatile filmmaker, Dolan has a body of work encompassing performance-driven narrative campaigns for Volkswagen, Coca-Cola, Visa, Ford, ESPN, Miller Lite and Mini, along with visually striking campaigns for BMW, Peugeot, Corona and The North Face. The director’s early work covers the gamut of

In the second of his series of articles Rogue Films’ Sam Cadman looks at the importance of van etiquette. I was once with a fantastic director of photography when he told me how he worried it would all end… in van, on a motorway, rushing for the airport. It was the morning after our shoot

RSA’s Hey Wonderful has signed Little Village, a directing collective specializing in branded content, commercials and documentary shorts. Led by Campbell Brewer and Mike Malagon, Little Village has the ability to tell stories from the perspective of some of the industry’s most exciting young talent and go beyond to tap into their collective community for