National Geographic has put a lot of marketing ammo behind its first scripted anthology series, “Genius,” about the life of Albert Einstein. There was a Super Bowl ad, an interactive chalkboardand a chatbot. And now, a short film festival. Along with Pereira & O’Dell, Nat Geo has debuted 10 Days of Genius, ten short films
Read MoreAdweek: Ad of the Day – NatGeo is Launching a Festival of Short Films about Einstein’s Imagination for the Show Genius
Albert Einstein was such a smartypants. When he wasn’t forging the theory of relativity, or generally reshaping our perception of the universe, the dude was tossing off pithy quips like “Imagination is more important than knowledge.” Now, to promote its show Genius,
Read MorePeking wins Bronze for One Show’s 2017 Social Media: Social Engagement/ Community Building Award
Congratulations to our Wonderful directing team PEKING, Goodby Silverstein and the entire Doritos ‘Rock the Vote’ Team on winning Bronze at The One Show Awards ! View
Read MoreCongratulations To The Coles For Being Featured In SHOOT’s List Of Up-and-Coming Directors
The Coles RSA’s Hey Wonderful recently signed The Coles, a directing team consisting of 20-something siblings Sophie and Walker Cole. They gained industry recognition and a slot on the Hey Wonderful roster largely on the strength of some smart, sleek spec commercials they created for Fiat, Nike and Evian. Yet they hadn’t considered directing careers—or
Read MoreWomen Wanted: AB Takes All-Female Approach on Lima-A-Rita
Anheuser Busch InBev has a new strategy for its struggling Lime-A-Rita franchise — and it involves a lot more women. The margarita-flavored malt beverage will become the first brand in the brewer’s vast portfolio to be marketed almost exclusively to females. To get the job done, AB InBev has put the brand in the hands
Read MoreDirecting Duo The Coles Joins Hey Wonderful
LOS ANGELES — RSA’s Hey Wonderful has signed directing duo The Coles comprised of 20-something siblings Sophie and Walker Cole. The Coles recently wrapped production on a client-direct online film and are currently bidding their first project with Hey Wonderful. The Coles burst onto the directing scene last year with smart, sleek spec commercials for
Read MoreAd of the Day: Adults Hate Christmas So Much That Walmart Hypnotized Them Into Enjoying It
Chris Jones stars in Saatchi’s ‘Holiday Hypnosis’ Walmart’s holiday ad begins by reminding us of something we already know: Kids love Christmas. They can’t sleep. They tear their presents open like wild animals. They scream. Adults, on the other hand, are way less keen. Christmas is stressful. It’s laborious. It’s expensive. And it’s a minefield
Read MoreZales Jewelers Gets Heat for Putting a Lesbian Couple in Its Holiday Ad
Brand is accused of ‘normalizing sin’ A new ad from Zales Jewelers is just what you’d expect of a jewelry brand at the outset of the holiday season—30 seconds of beautiful couples, sparkly rings, heartfelt music and emotional voiceover. But its inclusion of one same-sex couple has some people up in arms. More and more
Read MoreJudges Set For AICP/DGA Commercial Directors Diversity Program
NEW YORK — Matt Miller, president and CEO of the Association of Independent Commercial Producers (AICP), announced the blue-ribbon panel of judges who will select the directors featured in the first Commercial Directors Diversity Program (CDDP) Showcase, premiering January 11, 2017. The CDDP is a joint effort between AICP and the Directors Guild of American
Read MoreSarah McMurray named EP at RSA’s Hey Wonderful
LOS ANGELES — RSA’s Hey Wonderful, the integrated commercial production company founded earlier this year by industry veteran and managing director Michael Di Girolamo, has hired Sarah McMurray as staff executive producer. McMurray brings extensive experience as a line producer, working with a cross-section of directing talent including Peking, Eliot Rausch and Augustus Punch. Among
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