Category: Uncategorized

Sam Spiegel, Shmuck the Loyal decide to TRY

Squeak E. Clean Studios executive creative director Sam Spiegel, aka Grammy-nominated DJ, producer, director, and songwriter Sam i (formerly of duo N.A.S.A.), and Nashville production and songwriting vanguard Shmuck the Loyal have joined forces for a new collaborative project TRY–a name representing their core beliefs as artists and people striving for proactive positivity. They’ve released

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Liquid Death Did a Blind Taste Test and People Puked

The stunt, captured in a 2-minute video, features spit takes and fighting words. Leave it to Liquid Death to come up with a blind taste test that’s more reminiscent of a slumber party prank than a classic Coke versus Pepsi contest. The canned water brand—a renegade marketer that makes full-length horror flicks, draws blood from

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5 Minutes with … Michael Di Girolamo

The founder and managing partner of Hey Wonderful speaks to LBB’s Addison Capper about “walking the walk” in terms of representing marginalised talent and how heightened bigotry towards the LGBTQ+ community is impacting filmmaking both behind and in front of the camera. Michael Di Girolamo’s CV reads like a who’s who of US commercial production.

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River Gallo Runs Deep

The writer, co-director and star of the short film Ponyboi — about an intersex runaway — makes history and leads representation. “It’s just like the wildest dream come true,” says River Gallo, whose Ponyboi can be seen on demand via Showtime beginning June 12 as part of Spotlights: A Showtime Short Film Series — a

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Reel Women: Award-winning director Emily McDonald

Emily McDonald is an award-winning director based in London, UK. Her work focuses on uncovering honest and unique stories that challenge our cultural ideas and broaden our view on humanity. She’s directed powerful brand documentaries for Nike, Netflix, Facebook and Vogue; the acclaimed “Looking Back with Pride” campaign for Vogue features septuagenarians shedding their guard

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Liquid Death’s Disgusting Taste Test is Unapologetically Skewed in its Favor

Los Angeles – Participants unanimously select Liquid Death versus vomit-worthy alternatives. Blind tests can be a powerful marketing tool for brand newcomers. Brand faceoffs such as Pepsi vs Coke, Apple vs. Microsoft, and Google vs Bing have implemented the technique to prove they hold up to category leaders, while other campaigns such as Heinz’s “Draw

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Hey Wonderful Welcomes LGBTQ+ Directors Emily McDonald and River Gallo

Los Angeles — Production company Hey Wonderful welcomes Emily McDonald (She/Her) and River Gallo (They/Them) to its roster, two award-winning filmmakers who stand apart for work which moves the culture. McDonald is known for powerful brand documentaries for the likes of Nike, Vogue and Facebook, along with a wide range of commercials driven by authentic,

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Hey Wonderful Signs Director Ada Bligaard Søby

Los Angeles — Hey Wonderful has added director and photographer Ada Bligaard Søby to its commercialmaking roster in the U.S. and Canada. This marks her first spot representation in the North American market. Søby has directed standout spots for Scandinavian brands such as Telenor, Arbejdernes Landsbank and mental health foundation Psykiatri Fonden. Her extensive photography

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Wake Up & Vote and Meidas Touch show kids motivating adults to vote #ForTheirFuture

As we countdown the final days to Election Day on Tuesday, Wake Up & Vote and Meidas Touch have released For Their Future, a spot that features the voices of children and future leaders encouraging everyone to vote. Hey Wonderful directing duo Peking (Nat Livingston Johnson and Gregory Mitnick), renowned for their powerful and inspirational docu-style storytelling, capture their

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