The Hey Wonderful director has become the go-to filmmaker for hidden camera trickery – LBB’s Addison Capper gets the lowdown on a particularly fun and distinctive selection of work:
‘The Creative Library’ is LBB’s exciting new launch. It’s been months – years, probably – in the making and we reckon our re-tooled archive will change the way you work, whether you’re a company looking to store and share your work, or a marketer or creative looking for new partners or inspiration for your latest project.
The latest stage of this launch involves you, our readers. If you have ever been credited on campaigns or music videos, you can now personalise your creative profile – find out more about why and how here.
To coincide with launching The Creative Library, we launched a regular feature called ‘Into the Library’ where we catch up with the industry’s most influential directors and creatives to talk about their career highlights, past and present. Think of it as a reel showcase with a big dollop of personality. We interview directors and top creatives about their favourite commercials and music videos from their catalogues to find out how these works shaped them.
Sam Cadman’s award-winning career began with the iconic British hidden camera prank show series, ‘Trigger Happy TV’ . Carrying that irreverent style to commercials, he holds the distinction over the last 20 years of being advertising’s go-to director for real people – both hidden camera and experiential – leading to a ‘creative library’ that is fresh, funny and distinctive from traditional advertising.
Sam recently won a Webby for his ‘Blind Taste Test’ spot for Liquid Death, which features in this very list. He speaks to LBB’s Addison Capper.
Read the full interview here.