This fall, Director Sam Spiegel teamed up with Impossible Foods and White Castle to send the iconic Wu-Tang Clan into space for an intergalactic, delicious, vegan mission: To enjoy their new plant-based sliders while pondering the many questions the galaxy has yet to answer.
“It’s kind of crazy on Earth right now, so we came to space to get some perspective and acquire some knowledge,” explains Ghostface Killah from their spacecraft (a.k.a. the Wu-F-O). Alongside GZA and the “all-knowing supreme data system,” RZA 9000, the three answer fan-submitted questions, such as “how can I further extend my consciousness” and “what is my dog thinking?” While also hosting several guests, like an animated dolphin, 6-year-old Jolee Dunn, and the founder of Impossible Foods, Patrick Brown, to help ponder the intricacies of life.
Longtime White Castle fan, and now a pescatarian, Wu-Tang’s Ghostface shares with VIBE Magazine “It’s all about the body now.” We’re getting older and we were never taught these things as kids; how to eat the right portions or the right food. For the hip-hop community, for us to get ahead and go the vegan route or just reducing how much meat you eat, I think it’s great for hip-hop, the youth and the future, everybody.”
Following the widespread praise, raised eyebrows and laughs across the internet, the crew took it to another level by partnering up with FLUX to screen the ”brilliantly ’80s style mini series” (as Little Black Book called it) at an interactive event as a part of RYOT’s Innovation Series.
“It’s undoubtedly bizarre. It’s also a stroke of creative genius,” AdWeek describes the campaign.
Forbes also chimed in, calling the 4-part series “an epic display of marketing you never knew you needed.”
Watch the spots HERE and check out some photos of last month’s RYOT event:
Photos by Brian Feinzimer/Fein Image