Hey Wonderful has signed action-comedy director Cassandra “Cassie” Brooksbank for commercials and branded entertainment.
Her philosophy: “My No. 1 rule is DON’T BE BORING.” To that end, Brooksbank has directed high-octane spots such as Pepsi’s “Selfie,” which features Lionel Messi combing through a crowd of adoring fans before one captures his attention; Rexona’s “Cab Hell,” depicting a nightmarish morning commute with whiffs of a scene from a Hangoverfilm; and General Tire’s “Vegas 2 Reno,” capturing the grit, quirk and adventure of the longest off-road race in the US with a spot that plays like a scene from a Tarantino film.
Read the full article in LA Egoist.