Introducing Domino’s new Parmesan Stuffed Crust Pizza! Yes, the pizza leader is the last to do it but trust us it’s worth the wait.
If you’re thinking “But I thought Domino’s had stuffed crust pizza?” you’re not alone. Through research, Domino’s uncovered that 73% of consumers thought the brand already had stuffed crust in the U.S. This insight became the inspiration for the integrated campaign, created by AOR WorkInProgress and includes:
Directed by Hey Wonderful’s Sam Cadman, the creative features real people who believed they had tried the pizza from Domino’s before, discovering that this is Domino’s first-ever stuffed crust pizza. The work launches on March 10 and builds on Domino’s history of using real customer insights (and customers) in its advertising.
Read the full article in shots.
