For most of us, Labor Day means a nice, relaxing 3-day weekend, family outings, barbeques – you know, the good stuff. But for the rest, the ones making sure we have an easy time off, Labor Day is just a normal day at work.
To celebrate these unsung heroes that dedicate their lives to working around the clock, Maxwell House tapped our wonderful Peking duo to direct their touching new spot for Labor Day. It features a humble semi-truck driver Ron Kline, who has never taken a day off in the 53 years he’s worked, along with his large family who they gifted an entire Labor Day vacation to in honor of the holiday.
The campaign entitled “Labor On Labor Day” honors hard workers like Ron, offering anyone working on Labor Day the chance to earn their own paid day off.
“We believe in honoring the hard workers of America every day, but especially on Labor Day,” says Luke Cole, Director of Marketing at Kraft Heinz. “Maxwell House Coffee values hard work and has fueled America’s workforce with dependable, great tasting coffee for over 125 years.” (via AdWeek)
Enjoy Ron’s story, and see more heartfelt work from Peking on their reel —>here.