Last week was an exciting week for our friends at Samsung, as they’ve just announced the launch of their new Virtual Reality initiative called Pilot Season, which is pushing the boundaries of what’s possible when great content meets innovative technology. What’s more exciting is that they tapped Hey Wonderful, in partnership with RSA VR, to develop exclusive, original, episodic Virtual Reality content for their growing Samsung VR Video service!
With his trademark “hidden camera” approach, and energetic directing style, our Director Sam Cadman was the perfect pick to create a fun and unique experience, while making immersive VR content more accessible to its viewers.
The result? Sam’s Surreal Gems, a multi-part series celebrating the truly entertaining and wonderfully funny possibilities within the real world already around us – the antithesis of the expected futuristic and technical perception of the VR world.
Set in the “real” world, such as local parks, shopping centers, etc, Sam uses his expertise in spontaneity, humor and choreography to challenge his viewers to spot surreal and unexpected moments hidden within each episode. In this seamless 360 environment, viewers must look in the right place at the right time to witness every gag. With each of these episodes being filmed amongst a genuine unsuspecting public, each situation will feel alive and spontaneous. The viewer will be an invisible witness to some truly hilarious and startling antics.
View Sam’s Surreal Gems here.