One of the remarkable perks of collaborating with British-born director Sam Cadman is a storytelling expertise that extends to many genres of filmmaking. His work in experiential, real people and hidden camera, as well as performance and dialogue has received some of the industry’s most prestigious awards. The latest, Popeyes’ highly praised stunt film, “12-Hour Drive-Thru” which won a Cannes Bronze Lion and Gold Clio this year. The film about Popeyes’ 12-hour chicken marinade process chronicles the journey of seven customers who place their order in Fort Stockton, Texas, then drive to New Orleans to pick it up.
Sam broke onto the scene as co-creator of the renegade TV series “Trigger Happy TV.” He won a Cannes Silver and Bronze Lion for his hidden camera campaign for Febreze. He directed Virgin Atlantic’s “Upper Class Bench,” an experiential stunt that won a Cannes Silver Lion. Other hidden camera standouts include Safe Roads’ “Texting vs. Drinking” PSA, which received an AICP Honor and Adweek Arc Award. His branded film for PUR via Arnold Worldwide depicts patrons of the Water Bar in New York tasting samples of varying quality tap water from around the country. It won a New York Festivals prize for integrated campaign and was shortlisted in Film at Cannes.
Other highlights of Sam’s work are the provocative Cancer Research UK PSA “The Lump,” and Hardees’ “A-holes vs. B-holes” – which earned the Top Spot on TBS’s “Funniest Commercials of the Year.” He’s also directed popular commercials for Goldman Sachs, Sprint, American Express, Heineken, Gillette, Burger King, Xfinity, PlayStation, Samsung and many others. His allegorical short film called The Snow Maze, based on the children’s book by Jan Mark, is playing the film festival circuit and recently screened at Toronto Shorts Film Festival.