One of the remarkable perks of collaborating with British-born director Sam Cadman is a storytelling expertise that extends to many genres of filmmaking. His work in experiential, real people, hidden camera and comedy has received accolades in the press and the industry’s most prestigious honors. Sam has a knack for getting brilliant, unexpected performances out of non-actors, and eliciting a palpable candor from actors and celebrities alike.
Sam broke onto the scene as co-creator of the renegade TV series “Trigger Happy TV.” He won a Cannes Silver and Bronze Lion for his hidden camera campaign for Febreze, infamously featuring people oblivious of very smelly environments thanks to Febreze. He directed Virgin Atlantic’s “Upper Class Bench,” an experiential stunt that won a Cannes Silver Lion. Other standouts include Safe Roads’ “Texting vs. Drinking” PSA, which uses hidden camera to cleverly remind drivers that texting and driving is as dangerous and distracting as drinking and driving. The PSA received an AICP Honor and Adweek Arc Award. His branded film for PUR via Arnold Worldwide, another hidden camera feat, depicts patrons of the Water Bar in New York tasting samples of tap water from around the country, then their reactions once they learn of the levels of legally permissible contaminants of their drinks. It won a New York Festivals prize for integrated campaign, and was shortlisted in Film in Cannes.
Other highlights of Sam’s work are the provocative Cancer Research UK PSA “The Lump,” depicting people unwittingly passing a lump on the sidewalk that grows to be almost comically huge; and Hardees’ “A-holes vs. B-holes” – which earned the Top Spot on TBS’s “Funniest Commercials of the Year.” He’s also directed popular commercials for Goldman Sachs, Sprint, American Express, Heineken, Gillette, Burger King, Xfinity, PlayStation, Samsung and many others. He is currently in postproduction on an allegorical short film called The Snow Maze based on the children’s book by Jan Mark.