Alek Keshishian’s professional journey began straight out of college as a music video director creating award-winning clips for artists like Bobby Brown, Elton John and Vanessa Williams, followed by Truth or Dare, a film that offered a rare glimpse into Madonna’s inner psyche. The film illustrates Keshishian’s singular ability to see past celebrity to capture something uniquely honest. The feature With Honors came next, becoming the No. 1 movie in America and cementing Keshishian’s status as a film director. He traveled to London for a two-week vacation after the movie—and stayed for eight years focusing on photography and commercials for clients including Coca-Cola, VW, Max Factor, Baileys and Peugeot.
Keshishian’s short-form work displays a talent at packaging the universal commodity of celebrity. He directed Fergie’s “Save It Til Morning,” delivering exquisite visual storytelling to depict a celebrity breakup in all its heated ups and downs. He puts a new spin on celebrity with Selena Gomez’s sultry “Hands To Myself,” featuring the artist as an actor’s crazy ex who mesmerizes viewers up until the moment her ex gets home and calls the cops. Keshishian is also behind the outrageously funny promo campaign for “Chelsea Lately,” with Sandra Bullock and Conan O’Brien that is set in the Chelsea Lately Studio showers. As a director, he is less about the manufactured neatness of fame, and more the infamy of the everyday. For SmartWater with actress Jennifer Aniston, Keshishian takes her celebrity and dons it with surprisingly frank and open humor. He has also pushed the pen on projects for Paramount and Universal Studios, and is currently in development on several TV projects including one with David Fincher.