We’re serious about comedy and that’s why we’re excited to announce the latest addition to the Hey Wonderful family: Brad Lubin
Born in D.C. and based in Los Angeles, Lubin has spent the first few years of his directorial career focused on projects out of London’s creatively charged advertising hub, with a standout comedy reel to show for it. He earned two British Arrow nominations this year for House Simple’s “Neighbors” (The&Partnership London), a hilarious take on the near unbelievable efficiency of the on-line estate agency, and for Burger King’s “Act of History” (BBH London), generating laughs for its sharp juxtaposition of a regular Joe taste testing BK’s new chicken burger with restaurant employees who hang dramatically on his every bite.
Lubin’s style is characterized by meticulous casting of relatable characters and irreverent situational comedy, as seen in his Living Nutz commercial, “Nut Allergy.” The spot delivers side-splitting laughs with clever portraits of people professing their love for the gourmet nuts despite suffering allergic reactions that border on physical deformity.
Lubin, whose U.K. representation is via production house MindsEye, is ready to take on the challenges of advertising in the U.S. “As an American, the timing is right to really go for it here in the states with Hey Wonderful,” Lubin said. “I was drawn to the people, culture and pedigree of the company. Hey Wonderful has an incredibly strong team. Michael (Di Girolamo, Hey Wonderful founder/managing partner Di Girolamo), Sarah (McMurray, company partner/EP) and Earl (McDaniel, EP/head of production) are not only exceptionally talented and experienced, they’re good people. They’ve partnered with reps at the top of their game. They’re the perfect team for me to work with as I make my foray into the U.S. market.”
Lubin has already made an initial splash in the U.S., having earned a slot in SHOOT’s 2016 New Directors Showcase. He also was repped for a stretch by production house Joinery. In addition to his SHOOT Showcase recognition, Lubin has been honored with nominations for the D&AD Next Director Award and a Cannes YDA.
Check out his reel and read some of his work -> here