Alek Keshishian’s professional journey began straight out of college as a music video director creating award-winning clips for artists like Bobby Brown, Elton John and Vanessa Williams, followed by Truth or Dare, a film that offered a rare glimpse into Madonna’s inner psyche. The film illustrates Keshishian’s singular ability to see past celebrity to capture something uniquely honest. The feature With Honors came next. Starring Joe Pesci and Brendan Fraser it became the No. 1 movie in America and cemented Keshishian’s status as a film director. He traveled to London for a two-week vacation after the movie—and stayed for eight years focusing on photography and commercials for clients including Coca-Cola, VW, Max Factor, Baileys and Peugeot.
Keshishian’s short-form work displays a talent at packaging the one thing consumed more than anything in the world—the universal commodity of celebrity. He puts a new spin on it with Selena Gomez’s sultry new video “Hands To Myself,” featuring the artist as an actor’s crazy ex who mesmerizes viewers up until the moment her ex gets home and calls the cops. Keshishian is also behind the outrageously funny promo campaign for “Chelsea Lately,” with Sandra Bullock and Conan O’Brien that is set in the Chelsea Lately Studio showers. As a director, he is less about the manufactured neatness of fame, and more the infamy of the everyday, something he achieves by magnifying the real beneath the surface. For SmartWater with actress Jennifer Aniston, Keshishian takes her celebrity and dons it with surprisingly frank and open humor. The viral video exemplifies how Keshishian gives us a real glimpse of the person behind the celebrity mask, unveiled through Aniston’s honest, self-deprecating humor. And Keshishian has also pushed the pen on projects for Paramount and Universal Studios, and is currently in development on several TV projects including one with David Fincher.